Back in June 2006 myself and Andy had a series of email exchanges regarding an idea to aggregate all our profiles into one place. We bounced the idea around a bit and started work in October on what was then called meecard.com From October to March was a hard 6 months, I spent most evenings and a lot of time at weekends banging out code. We made lots of mistakes and I learnt a lot, both at a business and personal level.
By May we were almost ready and took our product to a barcamp event in Sheffield. We were primarily after the publicity but were also there to enter the best new startup competition. The standard was high but we presented well and were lucky enough to walk away with first prize and a £1000 cheque. The money paid for a graphics guy to make the website look good, the biggest problem we faced so far.
Now would be a good time to point out some practicalities. Myself and Andy were working remotely, rarely saw each other (as there was over 400 miles between us) and lead different lifestyles. Communication was always going to be an issue. Given the challenges I think we did rather well, we just disagreed slightly on where we wanted to take the company.
By now I was burnt out, we still hadn’t fully agreed on our strategy and we sort of ambled towards the future of web apps conference. We had made some improvements, added new features and arrived at the conference lucky enough to have a free stand. We got a lot of publicity and let 50 people into the system to test it out. Word started to spread, but we didn’t launch properly.
Around that time I used to work for IBM but had decided it was time to move on and started looking at new jobs. By the end of October I had resigned and spent the next month going back and forward to London trying to find accommodation, a small nightmare for anyone unlucky enough to have to do this!
As 2008 arrived I was thinking about the project a lot and so was Andy. We still hadn’t managed to release and it was frustrating me a lot. It was at this point we decided to go our own separate ways. We agreed that I would take the technology (of which I developed the most) and Andy the brand (of which he developed the most). The parting was quite amicable and we still talk regularly about various business ventures (honest!). Consequently I renamed the meecard technology to idlasso and after two months of rebranding and bug fixing I present it here almost ready to be rolled out.
At this point I should spare a moment for Andy. I’ve spent a lot of time working with him over the last year and he’s a fantastic guy, a talented programmer and a great business strategist. His current home is Productive Firefox where he is producing some great productivity tools, so be sure to check it out if you like GTD or spend too much time on facebook.
If all goes well I’ll send out the first invites on Thursday. It’s a bit rough round the edges in places but nevertheless it is finally released. I look forward to hearing what you think!
Oh and this project forms part of a bigger idea I’m working on – that of becoming my own boss. You can follow the progress at asmallrisk.com